Somehow I had missed this paper when it came out on the arxiv last November, but I came across it the other day while looking for something else in the literature. It's all about the challenges and hazards of trying to measure magnetization of either tiny samples or those with extremely small magnetic responses. Some of the cautions are rather obvious (e.g., don't handle samples with steel tools, since even tiny amounts of steel contamination will give detectable magnetic signals), and others are much more subtle (e.g., magnetic signatures from Kapton tape (due to dust! I learned about this one first hand a few years ago.) and deformed plastic straws (commonly used as sample holders in a popular brand of magnetometer)). Papers like this are incredibly valuable, and usually hard to publish. Still, I much prefer this style, writing a substantive, cautionary paper that is informative and helpful, to the obvious alternative of writing aggressive comments in response to papers that look suspect to you. The paper is so good that I'm even willing to forgive them their choice of font.