Welcome, readers of Discover Magazine! Thanks for coming by, and I hope that you find the discussion here interesting. The historical target audience of this blog has been undergrads, grad students, and faculty interested in condensed matter (solid state) physics and nanoscience. The readership also includes some science journalists and other scientific/engineering professionals. I would like very much to reach a more general lay-audience as well, since I think we condensed matter types historically have been pretty lousy at explaining the usefulness and intellectually richness of our discipline. Anyway, thanks again.
(By the way, I don't compare in any serious way with Ben Franklin - that was a bit of hyperbole from Discover that I didn't know was coming. Fun science fact: Franklin's to blame that the electron charge is defined to be negative, leading to the unfortunate annoyance that current flow and electron flow point in opposite directions. He had a 50/50 chance, and in hindsight his choice of definition could've been better.)