This past week we launched SCOPE, a new center for science communication and public engagement. We marked the occasion with a fun symposium, as well as a Science Café event the preceding evening and a public science openhouse yesterday. The symposium was very enjoyable, with a panel that comprised Kelly Weinersmith (known for many things, including an outstanding podcast and popular science books such as this Hugo-award-winner), Peter Hotez (tireless champion of vaccine development and pushing back on disinformation), Eric Berger (space editor for Ars Technica, founder of spacecityweather and theeyewall, two excellent sites for no-hype weather information), and Briana Rapini (one of The Amoeba Sisters, creators of a youtube channel with 2.9M+ followers).
You might have picked up from my 21 years of blogging that I think science communication is of great importance. We've learned amazing things about how the world works, and I think we'd all be better off if more people knew about them and about the process of learning and discovery. If there is public investment in research, then it's incumbent upon researchers to make sure that the public has the opportunity to learn about the fruits of those labors. When the government, NGOs, and corporations make policies and strategic decisions that involve or depend on technical knowledge, we need to do our best to help those be informed decisions. Once upon a time, Congress had a research office to help their staff and office holders understand technological issues. It was killed in 1995 as "wasteful" and allegedly partisan. <sarcasm> thank goodness no technology-oriented issues have come up before the US government since then.</sarcasm> (I am very tired of victim-blaming that presents mistrust of science or partisan razing of the research ecosystem as somehow the direct fault of scientists who failed in the communication mission. Communication could have been better about many things, but complex societal forces are, in fact, complex, and there are many deep-seated reasons behind where we are right now.)
There were a few key points that came out of the panel above and from related discussions at the symposium.
- Know your audience and put yourself in their place. What would you want to hear?
- Respect your audience. You can avoid jargon without condescension.
- Ascribed to my colleague Neal Lane: "The general public expects that you're smart. They want to see if you're human."
- Listen to your audience. Ascribed to Will Rogers: "Never pass up a chance to shut up."
- If you're hesitant to do your public-facing project (writing, podcast, videos, etc.) because it's not flawless, just push through and do it. The way to get good at this is through practice, not perfectionism.
