What’s in a name? CMP

At a recent DCMP meeting, my colleague Erica Carlson raised an important point:  Condensed matter physics as a discipline is almost certainly hurt relative to other areas, and in the eye of the public, by having the least interesting, most obscure descriptive name.  Seemingly every other branch of physics has a name that either sounds cool, describes the discipline at a level immediately appreciated by the general public, or both.  Astrophysics is astro-physics, and just sounds badass.  Plasma physics is exciting because, come on, plasma.  Biophysics is clearly the physics relevant to biology.  High energy or particle physics are descriptive and have no shortage of public promotion.  Atomic physics has a certain retro-future vibe.

In contrast, condensed matter, while accurate, really does not conjure any imagery at all for the general public, or sound very interesting.  If the first thing you have to do after saying “condensed matter” is use two or three sentences to explain what that means, then the name has failed in one of its essential missions.

So, what would be better alternatives?  “Quantum matter” sounds cool, but doesn’t really explain much, and leaves out soft CM.  The physics of everything you can touch is interesting, but prosaic.  Suggestions in the comments, please!